Holiday Web Sales Predicted To Rise 13% For November And December
- byadmin
- Category:Blog
- Posted on:01.12.2014
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Research shows online spending will hit $89 billion for this holiday season, or 14% of all retail spending. According to Forrester Research, holiday online spending will reach $89 billion in November and December, a full 14 percent of overall retail purchases. This represents a 13 percent growth over holiday season 2013, and a 30 percent share of total eCommerce spend in 2014. It does also represent ”a deceleration in growth due to a shorter holiday selling season and capacity constraints in the package delivery network.” For the last three years, the web sales growth rate had stayed constant at 15 percent, following a growth of 16 percent in 2010. The projected growth is credited to an influx of new online shoppers and the increase in shopping via mobile devices. Read more
